The Tide Zero Soft Lavender liquid laundry detergent is an EPA Safer Choice-certified product* that’s safe your family but tough on stains.Designed for people whose priority is a safe product, Tide Zero cleans your garments without the use of added phosphates, dyes, or chlorine. And, you don’t have to give up freshness because Tide Zero features an EPA Safer Choice-certified scent*, soft lavender. Freshen clothes with a clean scent and get a consistent, quality clean with Tide Zero liquid laundry detergent.Get the 100percent Tide Clean even in cold water with Tide Zero Soft Lavender.