Clothes should feel cuddly and clean against your skin and be good to it, too. Seventh Generation Free & Clear 4X Concentrated Liquid Laundry Detergent features a triple-enzyme formula that fights tough stains without the use of fragrances, dyes, and artificial brighteners. This hypoallergenic and fragrance free laundry detergent is dermatologist tested to be gentle on skin. Our ultra-concentrated laundry soap uses less added water, allowing us to use a smaller bottle deliver impressive cleaning power 53 loads in a 40 oz. container. Good things really do come in small packages. | For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. You may also notice a cute Leaping Bunny seal on our products. | Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you’re joining us in nurturing the health of the next seven generations.