Natural Elements. Formulated with traditional and plant-based Ingredients for a powerful, more natural clean. Biodegradable formula*, fresh, nature-inspired fragrance, hypoallergenic and free of dyes, gentle on sensitive skin. Designed for the environment. U.S. Optimized for great performance in all machines, including he. Quality & Responsibility. Worldwide, for more than 130 years, our brands have combined quality with respect for people and the environment. This is what Henkel stands for-today and tomorrow.