Ever notice how your carpet attracts soil more quickly AFTER its been cleaned? Thats because detergent is a dirt magnet, and the little bit left behind in a rugs fibers after shampooing continues to draw dirt at a faster rate. Rocco & Roxie Professional Strength Carpet 32 oz Cleaner is dramatically different! Its powerful encapsulation technology binds dirt and detergent molecules together, crystalizing them as they dry so they can be easily and completely vacuumed up. No sticky residue. Not only is your carpet cleaner, it stays that way longer. Hooray for clean done right!